Ekspresi Baru Kami
Brand Guideline
Ketika kami berevolusi untuk membantu beragam mitra di seluruh dunia, merek kami juga telah berkembang. Oleh karena itu, kami memperkenalkan sistem desain baru yang tetap mempertahankan elemen inti dari identitas kami. Kami telah membuat panduan yang mencakup logo, warna, tipografi, dan konvensi untuk membantu Anda menggunakan merek dan aset kami.
Sebagai perusahaan yang sedang berkembang, Sekawan Media membutuhkan pedoman identitas merek yang dapat diterapkan di semua aplikasi Sekawan Media untuk memberikan pengalaman pengguna yang efisien dan konsisten. Pedoman identitas ini mencakup 4 elemen identitas brand, yaitu logo, warna, tipografi, dan konvensi.
Logo
Our logo symbolizes modernity in a concise and unique form. We design an adaptive logo, so that it can be implemented in various mediums or applications that we have.
Our logo is a combination of an abstract logo and a wordmark. Abstract logos are a certain type of pictorial logo. Instead of being a recognizable image, our logo is an abstract geometric shape that represents our brand. The combination logo consists of a words and abstract images. Images and text are placed side by side to create a form.
Scalling
Our logo is responsive and adaptive. It allows the logo to appear even when it is reduced to the minimum size. These qualities use the type of logo combination, where under certain circumstances (in this case when there is a lot of free space) logo can be displayed as a whole, both abstract logo and wordmark logo. Not only that, but the cmlabs’s logo is also possible to be displayed only the abstract logo whenever the space is limited without diminishing the representation of the identity.
Default
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White
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Two Tone
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Warna
The colors we use complement each other. It represents our ideas, goals, and hopes to inspire and help others to thrive in the SEO field-related. The main color used by cmlabs is blue that represents trust and reliability. This color blends perfectly with black and white that are a neutral color. It creates more dynamic and balanced visual elements that can be implemented on any media. These colors are associated with a manageable range of distinctive secondary and other variants of color. Each color has its purpose when implemented on certain elements, but they all represent our identity as a growing brand.
Main Color
Dark Blue – #102E61
R: 16 ; G: 46 ; B: 97
Secondary Color
Blue – #256BE0
R: 37 ; G: 107 ; B: 224
Green – #33CDB2
R: 51 ; G: 205 ; B: 178
Tertiary Color
Yellow- #FAFF7F
R: 250 ; G: 255 ; B: 127
Orange – #F15025
R: 244 ; G: 124 ; B: 92
Dark Green – #134D42
R: 19 ; G: 77 ; B: 66
Light Yellow – #FEFFE0
R: 254 ; G: 255 ; B: 224
Tipografi
To give a clear communication, we also set a guideline for typography on our brand products. We use a type of typography that is clear and simple, so that the messages we want to convey can be read clearly and easily. We also set up a typography hierarchy which will greatly assist readers in understanding the flow of the message we convey.
Typefaced Used: Ubuntu
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789!@#$%^&*()_
Reguler
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789!@#$%^&*()_
Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789!@#$%^&*()_
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789!@#$%^&*()_
Konvensi
As a growing company, we define our product and services in detail to raise our brand awareness to the public. With this guideline, we expect to provide an in-depth understanding of the products and services for users.
Brand
Sekawan Media has some regulation in order to write the brand name on our promotion tools, or at any platform that included Sekawan Media brand name.
Example
Sekawan Media is a brand that specializes in Search Engine Optimization (SEO) fields and tools to support SEO activities under PT CMLABS INDONESIA DIGITAL
The correct writing of the cmlabs brand is using lowercase letters. Under certain conditions, cmlabs brand names may also use capital letters. For example, when the brand name is written together with other words that use capital letters in their writing.
General
cmlabs has rules in general writing. One of the conditions that must, is that in every topic or product or service, the ’cmlabs’ brand name must be mentioned or written as a prefix. As for brand name writings should met our previous brand name convention regulation in the previous document.
Example
- Sekawan Media Career
- Sekawan Media Blog
- Sekawan Media Press Release
- Sekawan Media Event
- Sekawan Media Tech insight